Veselka was established in 1954 and is open 24 hours a day, specializes in homemade pierogies, borscht and potato pancakes. Veselka makes 3,000 pierogies every day, 2,500 potato pancakes every week and 5,000 gallons of borscht every year. Tom Birchard, the second-generation owner told us that "he has 4 full-time ladies who make pierogies and only pierogies every day.
Photo from 2014 and full interview appear in our newly released book, "STORE FRONT II- A History Preserved"
The Critics on STORE FRONT II:
Store Front II” furthers the work of its predecessor, gathering photographs and interviews that celebrate scraggly awnings and weathered brick and mortar with an awe typically reserved for the Big Apple’s famous landmarks.
The New Yorker
James and Karla Murray’s Store Front photography books capture a disappearing world – New York’s small stores and their unique and precious aesthetics.