Monday, August 21, 2017

Eclipsin'. Rooftopping spot all picked out over in Midtown, NYC, just now...

#eclipse #eclipse2017

La Delice Pastry Shop is a family-run bakery that has been in business since 1935.

This #momandpop bakery's three-layer vanilla cake with vanilla buttercream was made famous on Tina Fey’s skit on Saturday Night Live @nbcsnl last night when she said. “I would urge people this Saturday, instead of participating in screaming matches and potential violence, find a local business you support, maybe a Jewish-run bakery or an African-American bakery. Order a cake with an American flag on it and just eat it." The cake 🍰eaten by @tina_fey_official was created by @ladelicepastryshop.

Analog photo from 2004 and our interview with the 2nd-generation owner of this #bakery appear in our book "Store Front: The Disappearing Face of New York". #storefront #signgeeks #lettering #dailytype #signcollective #everything_signage #ig_signage #typography #typevstime #weekendupdate #sheetcaking #sheetcakingisagrassrootsmovement

Sunday, August 20, 2017

Vintage candy store in the #Bronx with its original Breyer's ice cream 🍦 #privilegesign

 In honor of the huge lottery drawing, we are posting this #vintage candy store in the #Bronx with its original Breyer's ice cream 🍦 #privilegesign.  The odds of winning are worse than 1 in 300 million. What better place to get lucky! #storefront

Friday, August 18, 2017

Lightning, Over the East Village, NYC, just now...

D'Auito Bakery on Eighth Avenue in Chelsea was founded in 1924.

When Mario D'Auito took over the bakery from his father in 1977, he "decided to specialize in cheesecake." When we interviewed Mario in 2008 for our book "Store Front:The Disappearing Face of New York", he told us that he bakes around 40,000 cheesecakes a day and then flash freezes them and ships them worldwide. Sadly after nearly 80 years in business, this #momandpop bakery 🍰closed in 2013. #storefront #disappearingfaceofnewyork

Thursday, August 17, 2017

In honor of #NationalThriftShopDay we are posting this Salvation Army Thrift Store in Greenpoint, Brooklyn.

We love its #handpainted #signage and the large windows displaying various items they have for sale. Sadly many new #storefront designs do not incorporate large areas for window displays but instead maximize the interior of the store's square footage for merchandise. #signgeeks Photo from our book STORE FRONT: The Disappearing Face of New York.

Wednesday, August 16, 2017

With the Lower Eastside Girls Club photo class for a discussion of our exhibition "Capturing the Lower East Side's Storefronts", just now...

Show is at the Theater for the New City Gallery

155 First Avenue at 10th Street NYC 10003

Show runs August 14- September 18, 2017

Open daily 10 am - 10 pm


Near life-size Love Saves The Day on Second Avenue at East 7th Street 1966-2008 photographed by James & Karla Murray in 2001 for their book "Store Front: The Disappearing Face of New York".