To celebrate the ‪#‎NYC‬ ‪#‎puertoricandayparade‬ yesterday, we are posting La Borinquena, a colorful classic ‪#‎bodega‬ located in Williamsburg, Brooklyn.

"La Borinquena" is a musical composition that is the official anthem of the commonwealth of ‪#‎puertorico‬. The title refers to the aboriginal Taino name for the ‪#‎island‬ of Puerto Rico, Borinken or Borinquen. We not only love the ‪#‎script‬ lettering on its ‪#‎signage‬ but also the ‪#‎handpainted‬ scenes of the island and the ‪#‎puertorican‬ flag . Photo from 2004 taken with 35mm film appears in our book "Store Front:The Disappearing Face of New York". ‪