Claudio's Barbershop has been in business in East Harlem since 1950. Claudio, who comes from a family of barbers in Italy, began cutting hair when he was only 14 years old. When he immigrated to Harlem from Italy, the neighborhood had such a large Italian population east of Lexington Avenue that it became known as "Italian Harlem". Over the years, Claudio learned to speak Spanish, as the neighborhood changed demographics. He still charges only $10 for a haircut.