We are excited to announce that Daredevil Tattoo (http://www.daredeviltattoo.com/) has generously donated to our Kickstarter campaign “Mom-and-Pops of the L.E.S.” and that our initial funding goal has been reached in just 2 1/2 days!
The upcoming sculptural art installation inside Seward Park will help raise awareness of the importance of mom-and-pop shops to the community. We can’t thank Michelle of Daredevil Tattoo and all of our supporters enough and look forward to seeing everyone at our installation this July.
Dare Devil Tattoo in the Lower East Side was founded by Michelle Myles and Brad Fink in 1997, which is the very same year, the art form of #tatooing was legalized in New York City. @daredeviltattoo was forced after a 50% rent increase to leave their original location on Ludlow Street, (which we photographed in 2004 for our book “Store Front: The Disappearing Face of New York”). Their new #tattoo shop location on Division Street as seen in this photo, is steps away from Seward Park and also functions as a museum of Tattooing and Tattoo culture.
We are now setting a stretch goal doubling the amount, as our initial goal represented only the minimum amount we needed to successfully cover the costs of the materials, fabrication and general liability insurance for the installation. With additional funds, we can plan on achieving our longer-term goal for the "Mom-and-Pops of the L.E.S." installation, which is to find a new home for the storefront sculpture after its exhibition period inside Seward Park has ended in June 2019. We hope that the installation will be able to continue to act as an artistic intervention.
For more details on our Kickstarter campaign and to donate please visit: https://www.kickstarter.com/projects/1581279891/mom-and-pops-of-the-les-public-art-installation
Thank you so much for your support!