Russ & Daughters has been in business since 1914. It is now being run by fourth-generation owners Joshua Russ Tupper and Niki Russ Federman. The ✡️ appetizing store is known for their smoked #salmon and their vast #caviar selection. The business was founded by Joel Russ out of a pushcart before he opened this #storefront. There were more than four hundred appetizing stores in the city in 1936. This is the last one remaining on the Lower East Side.
We really love their #vintage #neonsign flanked by the two #neon fish 🐟 which was lovingly restored by @lettherebeneon! Niki Russ Federman told us that while the #signage was being restored a number of years ago, many customers came by the shop worried that because the #neon was removed, that the business was closing, but she reassured them that was NOT the case and that their iconic neon sign would be brought back asap! We are so happy that they did!
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