Thursday, March 5, 2015

Mountain Dew Convenience Grocery, The Bronx, NYC.

We have never before seen a "Mountain Dew" privilege sign on a convenience store. "Privilege sign" is an industry term for the promotional signs installed by large corporations (generally soft-drink companies and most often Coca-Cola) on independently owned storefronts. We have photographed dozens of Coca-Cola privilege signs which were especially prevalent in the 1930s through 1950s for our book "Store Front:The Disappearing Face of New York". A 12 oz can of Mountain Dew contains 54 mg of caffeine. A 12oz can of Coca - Cola has only 29mg. Mountain Dew therefore fits nicely alongside the sale of school supplies.

1 comment:

  1. Grocery shopping can be a dreaded task for many of us. It is an event that can cause even more frustration if you do not enjoy shopping. When food supplies are low and the errand can no longer be ignored, it is time to hit the aisles.

    grocery convenience