Ideal Hosiery is a family-owned business that was founded by Len Friedman in 1950.

At that time the Lower East Side was the place to shop for underwear socks and hosiery. Luckily this store has survived despite the many changes that have taken place in this area with new development on the rise. We love its #handpainted #signage and all of the faded products displayed in the Windows. Photo from 2004 taken with 35mm film appears in our book "Store Front:The Disappearing Face of New York".