Friday, September 18, 2026

Thank you to all our friends and followers who joined us at Veselka for our "Counter Culture" book launch celebration and signing event on Thursday.

It was so great to meet everyone and share stories from the counter along with Jason Birchard, the third-generation owner of Veselka. The co-founder of the New York Sign Museum, David Barnett was also in attendance and we had a great meal including a delicious bowl of borscht, potato and cheese pierogi and amazing burgers and sweet potato fries.






Today is National Cheeseburger Day and we are highlighting Joe Junior Restaurant

 

We will be having a meet & greet book signing event at Wild Sorrel Cookbooks TOMORROW!

We will be having a meet & greet book signing event at Wild Sorrel Cookbooks TOMORROW Saturday, September 19th from 1-2 PM to celebrate the release of our new book “ Counter Culture: New York City’s Greatest Diners and Luncheonettes”. @wildsorrelcookbooks is located at 332 East 13th between 1st and 2nd Aves).
We look forward to seeing you and gathering at this lovely shop!



Wednesday, September 16, 2026