Gertel's Bakery Luncheon

Gertel's Bakery was in business on Hester Street in the Lower East Side from 1914-2007. This #Jewish bakery, owned by Abe Stern, was known for its rugelach, hamantaschen, and challah bread, which were all baked on premises. Luckily after losing their lease in the #LES (an eight-story condo sits at the site now) they relocated their wholesale #bakery operation to Brooklyn and brought their #vintage #neonsign with them. We are so glad they saved this #neon beauty with its unique #typography. #signgeeks #tv_retro #tv_typography #typevstime #fontsastic #jj_texttypographical #signcollective #everything_signage #trb_ipoft_signs