Thursday, July 19, 2018

Vanishing Mom and Pop Store Signs. Design Observer 07.19.18 by Steven Heller


"For various civic, voyeuristic, and nostalgic reasons James and Karla Murray are New York’s sign and storefront docu-saviors. ...  Each image is a deceiving trop l’oeil of the real thing that they call a “big-ature.” It is a mix-up of aesthetics of unique vernacular lettering, typefaces, elements of mid-century modern, art deco, and classic New York styles — “a true representation of the varied immigrants who founded these shops.”

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