Thursday, May 12, 2016

Antelis Pharmacy in Midwood, Brooklyn is sadly no longer operating out of this ‪#‎storefront‬.

We loved its ‪#‎vintage‬ ‪#‎neon‬ ‪#‎sign‬ with its ‪#‎script‬ lettering which was left behind when they moved further down the street. The fact that they left the ‪#‎signage‬ behind does not surprise us because all of the ‪#‎store‬ owners we have interviewed over the years have repeatedly told us that it is a "real labor of love" to maintain these ‪#‎neonsign‬ because they need constant work to fix broken transformers, fuses and other things that get broken when exposed to rain & snow. This photo taken in 2011 appears in our newly published book "Store Front II- A History Preserved". We hope that someone like @lettherebeneon saves this beauty from the dumpster! ‪

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