Wednesday, April 6, 2016

Ascione's Pharmacy East Harlem, NYC

Ascione's Pharmacy in East Harlem was located in what was once a large ‪#‎Italian‬ enclave east of Lexington Avenue. By the 1930s, 110,000 Italians lived in this neighborhood. During the 1940s and 1950s due to severe overcrowding in the area, many Italians moved out and Puerto Ricans became the dominant group. We love this amazing ‪#‎vintage‬ ‪#‎signage‬ with ‪#‎script‬ lettering on porcelain enamel tiles. Photo from 2003 appears in our book "Store Front: The Disappearing Face of New York". ‪


  1. Thanks so much for posting this! This was my paternal grandfather's pharmacy. My maternal grandparents lived in the apartment right above the drug store. This brings back many fond memories.
    Happy holidays.
    Frank R Ascione

  2. Thank you so much Frank for reaching out to us! Your brother david also found us and this photo from 2003 from our book 'Store Front: The Disappearing Face of New York". It is always wonderful hearing from people like yourself who have a personal connection to our photos. It would be great if you could give us some history about the store so we can do an in-depth post about it. (you can email us at: Happy holidays to you and your family! -James & Karla Murray