Continuing our week celebrating Jewish-owned NYC businesses in honor of Hanukkah 🕎 which is being celebrated this week, we are highlighting Gertel’s Bakery in the Lower East Side. This #Jewish bakery was owned by Abe Stern and specialized in homemade rugelach, challah bread, and hamantaschen.
Sadly, the bakery was forced to close when the building was sold to a developer who knocked it down to build a luxury eight-story condo. Not visible in this photo was their overhanging #neon sign (swipe left for 2nd photo) which luckily was saved and moved to their wholesale business in Brooklyn.
We also wished that this great #handpainted #signage with the #script lettering was also saved.
Photo from 2004 taken with 35mm film appears in our book, "Store Front: The Disappearing Face of New York".
• • • • • #bakery #jewishfood #jewish #hamentashen #rugelach #bakers #lowereastsidenyc #challahbread #ryebread
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