Olden Camera in Midtown closed a number of years ago but we always wondered what happened to its beautiful #neonsign.

As huge #analog camera fans as well as #typographylovers we would have loved to have saved it! Although realistically it would never have fit into our East Village studio as it was enormous. 

We just passed by this #storefront which you can enter from either Broadway or 6th Avenue and every floor is empty of tenants and currently for rent. 

Photo from 2004 appears in our book "Store Front: The Disappearing Face of New York.