Russ & Daughters Appetizers on East Houston Street in the Lower East Side has one of our favorite #neon signs in all of NYC as it not only has gorgeous channel letters in two different colors but the store’s name is also flanked by two neon whitefish in a downward dog pose.
Although the shop itself dates back to 1914, the #neonsign was installed in 1951 and was refurbished by @lettherebeneon in 2008.
Full video: https://youtu.be/8SfiCEoyeBA
• In our latest YouTube video, NYC BEST HISTORIC NEON SIGNS & STOREFRONTS OF NEW YORK we walk along the streets of New York to show you four of our favorite historic neon signs and storefronts including @russanddaughters We speak about the interesting history of each shop and its neon sign and the "story" behind the storefront.
• To hear more about our favorite neon signs in NYC, please watch and SUBSCRIBE to our JamesandKarla YouTube channel. Direct link in our IG story.
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