THE LUNCHEONETTE on New Utrecht Avenue near 14th Avenue in Borough Park Brooklyn was in business for over 75 years.

The storefront dates back to the late 1920s but was re-fronted in 2007 when it changed ownership. We loved its #vintage Coca-Cola privilege #sign. In the case of the Coca-Cola Privilege Signs, representatives from the company @cocacola or local bottling companies offered retailers a choice of signs in a variety of styles that could be customized by the store owners. The most popular #signs that we have photographed are the Coca-Cola “Goldline” signs named for the rails that the individual letters could be attached to. This #luncheonette had a great example of the Goldline #signage.

To see and read more about Privilege signs we found in NYC please go to @6sqft Urban Lens feature for the entire article:
http://www.6sqft.com/the-urban-lens-documenting-new-york-citys-vanishing-privilege-signs/