The storefront dates back to the late 1920s but was re-fronted in 2007 when it changed ownership. We loved its #vintage Coca-Cola privilege #sign. In the case of the Coca-Cola Privilege Signs, representatives from the company @cocacola or local bottling companies offered retailers a choice of signs in a variety of styles that could be customized by the store owners. The most popular #signs that we have photographed are the Coca-Cola “Goldline” signs named for the rails that the individual letters could be attached to. This #luncheonette had a great example of the Goldline #signage.
To see and read more about Privilege signs we found in NYC please go to @6sqft Urban Lens feature for the entire article: