We interviewed the owner Santiago Cruz for our book “Store Front: The Disappearing Face of New York” who told us that their privilege sign was given to them by the Coca-Cola company when they first opened but when his brother sold the business and the entire building it was located in to his cousin with a verbal agreement to keep the business and building in the family, his cousin didn’t keep his end of the deal and sold the building. Sadly, that was the end of the privilege sign as Santos was forced to relocate the shop in 2005 when the new owners of the building increased his rent to a point that it became unaffordable.
It pains us to hear stories like this as another piece of history of the neighborhood is lost to greed. • • • • •
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