Joe’s Pizza of the Village 🇮🇹.

Despite its name, this #pizzeria is located in Park Slope, Brooklyn and was opened by a former Joe’s Pizza of Greenwich Village employee. #Pizza maker Victor Zaro worked for the famous Joe’s pizzeria 🍕 for nearly 15 years before opening his own pizzeria in 2004. Pino Pozzuoli Sr. (the owner of Joe’s which has been in business since 1975) was not happy when he found out that Zaro opened his own shop and years later filed a lawsuit when Zaro changed the logo on his #storefront to mirror the one Joe’s has on his Carmine Street Shop. Just recently Judge Cohan ruled that his newer #signage was too similar and that Zaro had to change it but could keep using the name “Joe’s Pizza of the Village” because it had been used for so long and uses “generic” words. The ruling was: “Plaintiff does not have exclusive use over “Famous” or “of the Village”. These are generic enough terms so that plaintiff may not bar defendants from continuing to use that they have employed for over a decade.”

• Our photo was taken in 2010 before Zaro changed his signage to mimic Joe’s Carmine Street location and we wonder if he had only kept this #fontastic sign if all this litigation could have been avoided.