"Ten years ago, with $60,000 on hand and no factory, Laura O’Neill and Pete and Ben Van Leeuwen decided to operate an ice cream truck in New York City. Instead of using gum stabilizers and fillers, they wanted to make their ice cream with all-natural, pure ingredients. The trio, none of whom have a culinary background, started testing ice cream recipes in the kitchen of their shared Brooklyn apartment. Today, Van Leeuwen has grown into a multimillion-dollar, multi-city dessert empire with numerous trucks and brick-and-mortar stores throughout NYC and Los Angeles."
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