The letters and first digit designated a certain geographic area and were referred to as exchanges. In this #meat market's case GE = GEdney which was in the area around East Flatbush near Brooklyn College. We not only love the alphanumeric #telephone exchange on the #sign but also the #script #lettering and the #handpainted goat 🐐 and cow 🐂 on the #signage! We also love all of the #signs advertising #pig feet 🐖 #beef 🐮and #chicken 🐓 that are for sale at this #butcher! Photo from 2009 appears in our book "Store Front II-A History Preserved".
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