John's Bicycle Shop 🚴 in Bedford-Stuyvesant, Brooklyn was founded in 1925.

The second-generation owner William Rosa told us that he "learned everything I know about #bicycles from my father. Business has been down the past few years because kids don't really want to ride bicycles anymore, they'd rather play with video games and their cell phone." We love the #vintage #sign with its missing letters. Photo from 2004 and full interview with William appear in our book "Store Front: The Disappearing Face of New York."