Saturday, August 20, 2022

DeRobertis Pasticceria

DeRobertis Pasticceria was established by Paolo DeRobertis in 1904 on First Avenue in the East Village. It closed in December 2014 after 110 years in business due to the poor economy and the decision of the 3rd-generation DeRobertis family members to retire and sell the entire building (it sold for 9.9 million). We not only loved the facade of this bakery but also the original interior with its penny-tiled floor and original glass & wood showcases (swipe left for 2nd photo of the interior). Thankfully some of the interior including the tin ceiling and wall tiles along with the penny floor tiles which are no longer made were preserved by Black Seed Bagels after they moved into the space. For a while, the new building owners also kept the fabulous neon sign intact on the facade but that sadly disappeared in 2018 when the building was again sold for 12.1 million. We are not sure what happened to this gorgeous neon sign but hope it somehow found its way back to the DeRobertis family as they reopened their family pastry shop in New Jersey. Our photo of DeRobertis appears on our book “New York Nights” along with an interview with the third generation owner, Annie.

#storefront #jamesandkarla #disappearingfaceofnewyork #neon #neonsignage #italianamerican #italianamericanfood #pastry #pastryshop #italianpastry #italianpastries #italianfood #cannoli #cannolosiciliano #cannolis #sfogliatella #sfogliatelle #neonsigns




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