Love Saves The Day aka LSD on Second Avenue at the corner of East 7th Street was founded by Leslie & Richard Herson in 1966. When we photographed this kitsch-filled vintage shop in 2001 for our book “Store Front: The Disappearing Face of New York” we also interviewed Richard who told us that the store was “an institution and many of my customers who don’t live in the neighborhood anymore still come back because I carry very unique items.”
The shop also became well known as it was featured in the movie “Desperately Seeking Susan”, starring Madonna who traded a vintage jacket off her back for a pair of boots she saw in the window. Sadly, Love Saves the Day closed its NYC location in 2009 after its rent was raised from $5,000 to $15,000 a month but still maintains a shop in New Hope, PA.
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