Lately we have been highlighting on our feed luncheonettes, newsstands and delis which have privilege signs and wanted to share another New York City gem which has a gorgeous Coca-Cola privilege sign. We photographed this luncheonette in Queens in the early 2000s with our 35mm Canon EOS Elan 7e (almost all of our storefront photos which appear in our “Store Front: The Disappearing Face of New York” book and the outtakes from the book were all taken using that film camera).
• “Privilege Signs” are an industry term for the promotional signs installed by large corporations such as Coca-Cola and the Optimo Cigar Company. They were popular in the 1930s through 1960s and received their name because store owners were given the “privilege” of completing the signs with their own copy. Large companies benefited from the signs because they were an easy way of weaving a marketing campaign right into a building’s façade. The signs were not only given free to store owners, but they also brought people into the store with instant brand recognition.
• • • • #luncheonette #cocacola #filmisnotdead #jamesandkarla #disappearingfaceofnewyork #film #filmphotography #signage #analogphotography #storefront #momandpopshop #americana #momandpopshops
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