We are happy to announce that the East Village restaurant Veselka :: Beceлкa is a generous sponsor of our upcoming exhibition "Capturing The Lower East Side's Storefronts Oral History & Photo Exhibition"

The show will be at The Theater For The New City Gallery located at 155 First Avenue near 10th Street. The opening reception will be on Monday, August 14th from 6-9 pm and is FREE and open to all. Wine and Light bites will be provided.

VESELKA located at 2nd Ave at 9th Street was established in 1954 by Ukranian immigrant Wlodymar Darmochal. It was originally established as a newsstand/candy store that also sold soup and sandwiches. The word Veselka means rainbow in Ukranian. The restaurant now specializes in homemade pierogies, borscht and potato pancakes, or what as second-generation owner Tom Birchard likes to refer to as Ukranian “Soul food”! Veselka now makes 3,000 pierogies every day, 2,500 potato pancakes every week and 5,000 gallons of borscht every year.